Site Information

Our Story

Founders, Sarah Smith and Kathy Jacobson

About the Company

The creator of Second, Second Serve Foundation is a mission-driven organization seeking to reduce the environmental impact of millions of pounds of wasted tennis gear, by helping customers to responsibly recycle unwanted items. Those items then become a sustainable revenue stream, allowing the organization to make substantial and meaningful donations to charitable organizations in the United States. Second Serve strives to make a positive change not only to the environment...but also to the consumer behavior of thousands of Americans. By furthering the resale trend, the company is helping consumers see that it is convenient, smart and socially acceptable to donate and buy used items online, so that they don't end up in the landfill. 

See our Charitable Partners page for more information on our current beneficiaries.


About the Founders
Kathy Jacobson and Sarah Smith started Second Serve out of a frustration with the lack of options available to responsibly recycle tennis apparel and equipment. That frustration, coupled with the current lack of options to purchase quality secondhand tennis items, pushed Sarah and Kathy to turn their idea into a reality. Both Sarah and Kathy are avid tennis players and hold MBAs from the Daniels College of Business at the University of Denver. Their nearly 50 years of combined experience in the business world, coupled with a passion for giving back to the community, make Second Serve the perfect business venture for them.